Insurance Spotlight
Health Insurance with a Twist
One of the more interesting health insurance products on the market today is HealthMiles Plus, launched by Richard Branson's Virgin Life Care and Humana Inc. in Texas this September. Similar in concept to frequent flyer programs, HealthMiles Plus is a first-of-its-kind rewards program with incentives designed to motivate people to lead healthier lives and take a preventive approach to health care.
The accessible, interactive and easy-to-use program enables members to set health and fitness goals, track results and earn “Miles” for effort and achievement. Once a participant has earned enough “Miles,” he or she can convert them into spend-able points or gift cards for a variety of retailers.
The insurance portion of HealthMiles Plus, underwritten by Humana, is much like other individual insurance policies. The difference lies in the rewards component, which offers an integrated and complete approach to health and wellness designed to engage consumers and get them to take a more active role in their own health care.
"One of our primary focuses has been on preventive care and the impact that can have on a consumer's health later in life," said Stephen Cindrich, marketing director for Humana Individual Products. "When people lead healthy, active lifestyles, the incidence of chronic diseases, such as heart disease and diabetes, decreases dramatically. This, in turn, decreases the amount of costly interventions required later in life, ultimately leading to reduced overall health care costs."
In Depth
Measuring the Financial Value of Health Savings Accounts (HSAs) Fairly: Second in a Series
by Tom Cochrane, CFA and Vice President of Partnerships, Vimo
A few weeks ago, I introduced the notion of a methodology and technology that effectively compares various forms of health care financing over time. More specifically, the article discussed the merits of Health Savings Accounts (HSAs) and high deductible health plans (HDHPs) as an alternative method of health care funding.
The overall objective involves enhancing awareness and understanding of the potential benefits of HSA-based plans among all parties involved in and affected by the health care finance decision.
Methodology
So what exactly does this new “methodology” entail and why is it of value? To begin with, a straightforward definition of methodology is as follows: an analytical approach that is comprised of a set of principles, procedures and tools.
My objective is to provide readers with a set of principles, procedures and tools that are especially useful in determining whether or not the HSA funding approach makes sense given their particular profile. Next, if the approach makes sense, the methodology guides users in designing an optimal plan.
Principles
Principles suggest a sense of foundation or something fundamental. In light of a health care funding decision, the basic consideration is whether a particular approach or plan is “good” or “bad.”
Good or bad depends on the audience and their respective needs and objectives. Very generally, the plan sponsor (employer) and the participants (employees) comprise the audience in any employer-sponsored health care funding scenario.
From the employer´s perspective, a good healthcare funding decision results in the ability to provide employees with an attractive, competitive health benefit program that doesn’t break the bank.
The employee perspective is similar. They want attractive health plan features that are not excessively expensive in terms of out-of-pocket costs or premium contributions. Simple enough as a matter of principle -just maximize value from the perspectives of the primary stakeholders, the employer and the employees. Not so simple, however, with the advent of HSAs and the requisite HDHP. HDHPs are relatively inexpensive and HSAs have the potential to create significant value for employees over time. These are key considerations that can complicate any comparative analysis.
Procedures
A basic approach for designing an optimal health care financing strategy with a particular emphasis on the HSA funding approach would involve the following procedures:
- Maximize value for the employer:
- Determine that the health plan under consideration makes sense financially. In other words, confirm that total plan costs are at least comparable to the current program or within a defined budget objective.
- Assess whether total plan costs—including contribution formulas—are sustainable over time.
- Maximize value for the employee:
- Attempt to project the level of value that will be created for employees over time through the use of HSAs. HSA funds are intended to be spent on qualified health care expenses. However, with a strong emphasis on funding the HSAs, residual balances can result in asset accumulation and the creation of tangible value.
- Make every effort to balance the seemingly divergent employer and employee perspectives:
- While the employer´s cost control desires may appear to be at odds with the employee´s value creation goals, the reality is that both objectives can be met simultaneously through a proper plan design and contribution strategy.
- The key, and I will emphasize this crucial point throughout, is that both employer and employee must fund the HSAs. Funding is the single most important factor driving value creation with the HSA funding approach, and funding can be achieved within the context of financial responsibility.
Tools
HealthDecisions.org has partnered with Cordova Advisors to provide site visitors with free access to a web-based application that is designed specifically for the analysis of HSA-based plans. The details and results of the following case study were generated through the use of the HSA Simulator™ application. HSA Simulator™ and its underlying model are based on the methodology and procedures described above.
Introduction to a Case Study
The case study will be based on a sample small business (Peter´s Ads) located in southern California. Peter´s Ads is an advertising agency with 11 employees who range in age from 22 to 52.
Peter´s Ads is a very successful firm and the owner––you guessed it, Peter–– places a premium on talented and loyal employees. As a result, the firm has always sponsored a very generous health plan.
The firm´s current health plan is a PPO. This PPO has a $250 deductible for individuals and a $500 deductible for families. The out–of–pocket maximums are $2,000 for individuals and $4,000 for families. Office visit co-pays are $15 and in-network hospital services are covered at 90%.
This is a premium health plan and the costs reflect that. Total annual costs for all 11 employees are $107,832. Peter is an especially generous business owner who covers 100% of health plan costs for both employees and their dependents.
Peter has read some articles on consumer directed health care and HSAs, and he is intrigued by the possibility of enabling his employees to become more engaged health care consumers. As a result, Peter places a request with his insurance broker for more information on HSAs.
Peter wants to learn more about this new health care funding approach and to see how it compares to the current program. While not necessarily interested in immediate cost savings, he is interested in hearing about solutions that may help to control future cost increases. In addition, Peter has recently begun to consider implementing a moderate amount of employee premium contributions, and he would like to understand how different contribution strategies would affect plan costs.
The next article in this series will discuss the HSA-based plan options that are presented to Peter´s Ads. The article will also examine the merits of these options from Peter´s perspective as a business owner and a plan sponsor.
Thomas Cochrane, CFA, is Vice President of Partnerships at Vimo. Tom welcomes comments and feedback, and he can be reached at tom@vimo.com.