Thursday, January 11, 2007

MOUNTAIN VIEW, Calif. – January 11, 2007 – Vimo today launches a revolutionary service for its consumer visitors and insurance broker partners: VimoLive(TM)Click-to-Call allows visitors to click a button and talk to an insurance broker in their area, free and instantaneously. Vimo is the first site to offer this next-generation technology within health insurance shopping pages, delivering instant service to consumers and red-hot leads to its nationwide network of independent insurance agents.

"Click-to-Call is instant gratification. It gives consumers immediate access to service and provides brokers with powerful leads to close business," says Scott Osler, Vimo VP of Business Development. "Many people prefer talking to a live human being when it's convenient for them, rather than completing a form and waiting for a callback. The immediacy of response makes this solution incredibly strong."

Osler points out that Click-to-Call also resolves consumer concerns over entering sensitive health information online. Concurrently, the new Vimo technology offers brokers a business boost, since brokers usually waste a lot of time just trying to get the customer on the phone after receiving an old- style e-mail lead. Furthermore, each lead is exclusive to a specific broker, unlike other internet lead services which distribute the same lead to as many as ten brokers.

VimoLive rings the customer's phone, and immediately starts searching for an available agent in the customer's locale. If the first agent selected by Vimo's expert system does not pick up, the system will keep hunting until it finds an agent who does - and it all happens in seconds.

"With VimoLive, the phone rings, the broker picks it up and boom -- there's a customer on the other end," Osler explains. "Often, that customer is ready to make an immediate purchase. It's a dream lead."

Additionally, Vimo brokers will be able to track and annotate all of the calls they receive through VimoLive's unique online lead tracking system. Vimo plans to offer higher-quality VimoLiveClick-to-Call leads at a price point comparable to existing e-mail exclusive leads.

"That means even better ROI for Vimo brokers," notes Osler.

While there are many health information sites, Vimo is the first practical health shopping site -- a place where individuals can research, price and purchase a variety of health products and services.

"VimoLive(TM)Click-to-Call takes health shopping to the next level," Mr. Osler says. "Vimo visitors can research specific health plans from a portfolio of over 4,000 options. If desired, they can click to speak in real time with an independent insurance agent that understands those plans. We believe that consumers deserve a lot more power in the healthcare equation," he says. "Sites like Vimo are finally bringing real price transparency and apples-to-apples feature and quality comparisons to the last opaque shopping experience: Buying healthcare."

About Vimo

Founded by industry veterans from WebMD and Valicert, Vimo believes consumers deserve more power in the healthcare equation. Vimo makes buying healthcare and insurance easier, cheaper and much more transparent. Vimo is the only Internet destination where users can gain objective, authoritative, and comprehensive shopping-comparison data about insurance, Health Savings Accounts (HSAs), medical procedures, doctors and dentists. Insurance brokers interested in partnering with Vimo can visit http://www.vimo.com/brokercenter. For other partnership opportunities, e-mail partners@vimo.com, call Vimo at 650-230-0065 or visit http://www.vimo.com.